|An Integrated, Cost-Effective LOCHINVAR Solution
The More Card program, as it is named, was designed to help the proprietors learn who their most valuable customers are, to establish a mechanism to reward them, and to encourage them to visit more often.
The system is integrated directly into a Squirrel POS System, so each time customers visit and hand their More Cards to their server, their purchase information is stored in the LOCHINVAR System's database. Servers can see at a glance each cardholder's favourite menu item, the last time they visited the restaurant, and how much they usually spend.
A Tale of Success
Customer Retention has improved as a result of the points program, which has resulted in a loyal customer following.
Direct Marketing is Made Easy with the software, which stores a large database of information that can be used to generate any number of powerful, custom reports.
E-Communications have been used extensively, helping The Delta Lion Pub avoid the high costs of printed materials such as direct mail and flyers.
Streamlined Operation is accomplished due to the direct interface the LOCHINVAR System has with The Delta Lion Pub's Squirrel Version 1.1 POS System.
Budgetary Control has been enhanced greatly: Promotions are delivered through The More Card program, so wait staff no longer feel the need to deliver free rewards to customers they think are loyal, big spenders.
Some First Year Statistics:
New card-members: 1,037
Total Card Transactions: 38,781
Of the 134 Anniversary Cards mailed to members, 40% were returned, generating revenues of $3132. The promotion only cost $642 to build.
Of the 960 Birthday Cards mailed to members, 16% were returned, generating revenues of more than $17,500. That promotion cost less than $2000 to build!
Unlike previous years, the proprietors of The Delta Lion Pub were able to report the revenues delivered by the 13 sports teams they sponsored: More then $65,000!
Overall, the Delta Lion Pub increased their revenues by 9% in 2001 to more than $2.6 millionamazing in a year when the industry as a whole saw revenues decline. And the proprietors attribute their success to the LOCHINVAR Solution.